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Creative Lead, Project Manager & Online editor for the F1 SAGP Season, overseeing creative assets, storyline, animation deadlines & delivering the final project
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4
Months of production
10
Characters created
100+
Deliverables created
only!
5
UNIQUE CHARACTERS CREATED
Try to balance all
the characters!
(move your cursor)
ENVIRONMENTS CONCEPTUALIZED for each CHARACTER
OVER-ARCHING NARRATIVE FOR 360 MARKETING STRATEGY
Keep going,
you've seen
NOTHING
yet.
VISITOR EXPERIENCE UPSELL
Immersive metaverse integration
digital & physical
merchandise
USE OF AI TOOLS FOR CONCEPT BEFORE PRODUCTION
CHARACTER CONCEPTS & MASCOT IDEATION
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Toy world aesthetic
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Nur the ray of light
Rahil the explorer
Un-named Seagull
Mawj the wave
2D Artstyle
3D Artstyle
Live action mascot
Aiming to stay away from the cliche falcon mascots, extensive research was done to propose something out of the ordinary
Un-named Falcon
THE CHALLENGE WAS TO FIND A MASCOT THAT RESONATED WITH THE SPIRIT OF THE LOCATION
WE PRESENTED VARIOUS MASCOTS, RANGING FROM TRADITIONAL ONES LIKE CREATURES FOUND
IN THE REGION TO NON TRADITIONAL ABSTRACT ONES, SUCH AS WAVES & EVEN A RAY OF LIGHT!
INTRODUCING
and this is what we ended at!
ALL ASSETS & VIDEO ai GENERATED FOR PITCH DECK
THE CHARACTER
UNNAMED. A PR ACTIVATION WOULD ALLOW VISITORS TO VOTE FOR A NAME FOR THE MASCOT
STORYBOARD ASSETS CREATED
SCRIPTS WRITTEN FOR MULTIPLE SCENARIOS
STAY CURIOUS!
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DURING THE IDEATION PHASE, VARIOUS PR STRATEGIES WERE DEVISED
ASSETS WERE A MIX OF AI GENERATED IMAGES, COMPED & EDITED WITH PHOTOSHOP, ILLUSTRATOR AND OTHER PROFESSIONAL CREATIVE SOFTWARE
VR EXPERIENCE
MINI WEB SERIES
SOCIAL MEDIA STRATEGY
OUT OF HOME BRANDING
MERCHANDISE
SPONSORSHIPPS
(OOptions)
These are only potential sponsors.
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